If you love a behind-the-scenes peek at ad campaigns that actually work, plus expert tips on growing a list full of action-takers (on a budget), you’re in the right place.

Each week, I break down the strategies I’m testing in real time, share my ad of the week (often autocorrected to ass of the week—but it’s not that kind of newsletter), and dish out bite-sized insights on funnels, audience building, and making your ads work harder for you.

If you want a smarter way to grow your email list and attract the right people - my weekly newsletter Field Notes is for you.

A Little About Me (a.k.a. Why I Do What I Do)

I knew marketing was my thing from the moment I started my degree. But working in-house for big brands? Soul-crushing. Zero joy. Not the vibe.

So in 2018, I broke free from the corporate world and set out to help businesses like yours grow online - without the sleazy sales tactics or shady “bro marketing” nonsense. 🙅🏼‍♀️

Now? I’m a Facebook & Instagram ads expert and funnel strategist, helping creatives, service providers, and personal brands attract the right people and turn them into actual clients.

💡 Here’s what I believe:
✔ Marketing should feel good. No pressure-y tactics. No making people feel bad just to get a sale.
✔ You deserve to feel confident in your numbers. Because when you know your stats, you make better decisions (and better money).
✔ A solid strategy beats guesswork - every single time. Knowing your goals + understanding how to reach them = game-changer.

Whether you’re running ads for the first time or finally ready to scale, I’m here to make sure your strategy works for you … so you can build a business that gives you freedom, flexibility, and a whole lot more sales.