FLOW

Get your ads up within 1 week and grow your email list with action-taking leads 🌊

Let me show you how ads can be low-tech but high reward

You’ve hit a ceiling with your growth, and Instagram's ever-changing algorithm means fewer people are seeing your posts.

You're ready to break out of that cycle and grow your email list so you can reach the clients you actually want to work with.

The thing is, relying on organic reach alone isn't cutting it anymore. It's not about spending hours creating content that might not even be seen- it's about working smarter.

Meta (Instagram and Facebook) Ads give you the power to connect with action-taking leads who are ready to take the next step, without feeling like you're just throwing money at the algorithm.

 

So if you’ve been here ⬇️

📱Thinking your Insta is broken because only 10 of your followers saw your Story.

🤞 Shutting your eyes when you send a sales email to your whole list, unsure if they’re actually interested in your offer.

🌀 Content creation is starting to feel like a full-time job… you feel like you’re constantly creating, but it’s never enough.

i want you to be here ⬇️

🍒 Your socials are the cherry on top instead of the whole cake.

🎯 You’re a little more strategic than boosts, and no, you didn’t start hustling harder.

🚀 You’re bringing in consistent leads and building action-taking segments that open, click and CONVERT

FLOW - meta ads course

Consistently generate leads without a big ad spend, compromising your values, or learning what ‘growth hacking’ means

You already know having an email list is important – I don’t need to tell you again.

But we’re not just here to pump more people into your top-of-funnel, because lead gen without a warm-up strategy is a waste of your money.

The FLOW method teaches you how to set up your ads AND turn them into action-takers.

You’ll have a strategy to build a warm audience so that when you open spaces or launch something new, you have a captive list waiting for you.

How we capture, then convert …

  • MODULE 1

    INTRODUCTION & FUNNEL FOUNDATIONS

    Get the foundations of your funnel in place before driving traffic

  • MODULE 2

    THE FOUNDATIONS OF YOUR AD ACCOUNT

    A simple step by step training on getting the foundations of your ad account set up

  • MODULE 3

    CREATING YOUR POWERFUL LEAD CAMPAIGN

    This is the juicy part. A step by step training on creating an ad campaign that will get leads FLOWING

  • MODULE 4

    OPTIMISING YOUR CAMPAIGN

    Everything you need to optimise your campaigns so they continue to perform and grow.

  • RETARGETING TRAINING

    FLOW RIPPLE RETARGETING

    My step by step training on setting up your retargeting ads will help you to convert those new leads 🔥

more leads and sales yes please!

PLUS guest expert sessions on …

Waitlist building, types of funnels, using Chat GPT in your ad campaign building (coming Jan), using Instagram to continue to warm up your audience and build trust (coming Jan), using segments to engage your new leads on your email list (coming Jan)

Everything you need to build your email list, and nurture across different channels - because here, we don’t look at ads in isolation.

Victoria’s Launch using the FLOW course

📧 347 new emails added to her list

✨ 105 people onto the waitlist for her launch (30% new lead to waitlist)

⚡️35 purchases (33% purchase conversion rate)

🤑 Total value of sales - £3,150

💸 Ad spend - £399

😍 Return on investment - 7.8x

These founders discovered their ads could be low-tech and low budget

  • Olivia, Olive St Studio

    FLOW was so good for my course launch! I really wanted to use ads and organic content to market Slayin this round and honestly was the best thing I’ve done! I’ve like 10x my investment easily (both course and ad cost). It was super easy to follow and set up and you start seeing results instantly!

  • Michelle, Hello Lemon Marketing

    FLOW is THE one-stop shop that covers everything you need to know about Meta ads, starting from setting up your accounts to creating effective creatives and even retargeting campaigns. In a time where paid ads are becoming more of a significant part in marketing, I would 100% recommend this course to any business owner or fellow marketer.

  • Brooke Hurford, the House of Web

    Getting my ads setup with Alice’s very specific walk through was so easy! I shared real time data of my ad sets in Slack and she gave feedback and insight that only an expert would have

FLOW was so easy to follow, I had my funnel and ads set up in just one evening.

I've taken masterclasses and joined memberships to learn more about Meta Ads before but left confused. The way Alice teaches you how to set up your Meta Ad account and get your ads up and running is so simple. Honestly, I wish FLOW had been around years ago! This is easily one of the best investments in my business and one of the best courses I've taken.

I got 85 leads at £2.30 per lead. Now I know I can easy reach new leads without having to grind creating new content, and can focus on nurturing my current audience. Takes the pressure of creating content!

Emilie Nutley, Money Coach and Financial Educator

Get your ads up within 1 week and grow your email list with action-taking leads 🌊

Flow evergreen

£450

or 2 x payments of £225
or 3 x payments of £150

All payments are inclusive of vat

  • 1 year instant access to all modules in FLOW

flow - with live support - launching again in march

£1,000

or 2 x payments of £500
or 4 x payments of £250

All payments are inclusive of vat

  • 1 year instant access to all modules in FLOW

  • Personalised strategy video on my recommendations for your ads and journey

  • 8 weeks of support in a dedicated Slack channel - unlimited access to me for questions, feedback and optimisations with a small group of fellow business owners

Want me to do the set up for you?

Upgrade to FLOW VIP

If you’ve read this page and thought YES, I want all of this, but the thought of setting up ad campaigns and fine-tuning your funnel has you procrastinating... this is for you.

 

With my new FLOW beta offer, I’ll take care of the set up. You don’t need to wrestle with Ads Manager or figure out a strategy from scratch. I’ll handle it all so you can focus on monitoring results and turning those leads into loyal customers - once I’ve set everything up, you’ll be in the FLOW group for 2 months to ask me questions, I’ll check in to monitor your results - and I’ll support you every step of the way to ensure those ads are performing well.

Flow VIP - Beta price

£1,200

or 2 x payments of £600

All payments are inclusive of vat

  • 1 year instant access to all modules in FLOW

  • Audit of your lead magnet and funnel, I will provide feedback and give you pointers to improve / changes to make

  • Strategy creation - based on your answers to the questionnaire I send out, I will create your strategy that will support you to reach your goals, and provide a video walkthrough

  • Full set up of your ad campaigns - so all you need to do is add your creatives in (which I will make recommendations for). This includes a set up of your lead campaign, and your retargeting campaign.

  • 8 weeks of support in a dedicated Slack channel - unlimited access to me for questions, feedback and optimisations with a small group of fellow business owners.

The ads set up will begin on the 6th of Jan and be strategy and set up will be delivered to you by the week of the 13th of Jan.

This is perfect for you if you know you want to harness the power of ads, but don’t have the time to do the set up yourself.

Hey, I’m Alice!

My clients have seen a 10x return on their ad spend and have doubled their lists in just one week.

And they didn’t do this with the occasional IG boost. 👀

Meta ads are a sure-fire way to reach your ideal clients and take them from lead to action-taker – building your waitlists, booking discovery calls and getting applications to work with you.

The FLOW Method challenges vanity metrics to focus on quick list building, paired with warm-up strategy for long-term results.

I’ll take you from inconsistent leads that go nowhere to a steady stream of leads and a warm audience you can tap into whenever you’re ready to launch or sell your services.

I’ve worked with creatives and services providers who went from feeling intimidated by ads, to confidently strutting around ads manager analysing data, making decisions and creating new campaigns with ease.

Let’s get your ad campaigns set up and a strategy to convert your new leads - a strategy you can call on time and time again.

The FLOW method

Funnel creation / optimisation

 Developing and optimising your lead magnet, email autos and thank you page.

Lead generation

Creating lead ads that turn the lead flow tap ON

Optimised retargeting for action takers

Encouraging your new leads to take action through retargeting ads

Warm audience building

Consistently warming up your audience so when you launch spaces for your new / existing offers you have a pool of warm potential clients to call on 📞

It’s a proven method that can work for your business time and time again 👀

First of all: No, ads are not cheating.

Any other questions?

  • No! This is suitable for anyone at any level - whether you've used ads manager briefly, or used it a lot - you will get so much from the course.

  • I recommend for the first 2 weeks, that you set aside £20 - £25 per day.

    £20 for your lead generation ads, and £3-£5 for your retargeting ads. You can scale up or down after that when you know what your cost per lead is.

  • The evergreen course does not include support or any place to ask questions. If you want to upgrade to be added to the support Slack group, email hey@alicebjorkstrand.com

  • You don't need to be posting on Facebook every day, but you do need to have a Facebook business page, that you can cross post from Instagram to. Your ads will run on both Facebook and Instagram.

  • You need a lead magnet (valuable free offer) and series of email automations - the course gives you tips and advice on optimising these things before you start running your ads.

  • Sometimes, it’s not about ads 'not working,' but rather about refining things: who you’re targeting, your messaging, or your offers. A big part of my approach is all about ongoing testing and data analysis, so we can adapt and make ads that actually fit your audience. The beauty of ads is that we get real-time feedback, meaning we know what’s working and what isn’t—and we can fix it, fast.