Case Study: Driving Exceptional ROI for a Growing Startup
Client: UPFRONT
Industry: Startup & Leadership Development
Service Provided: Meta Ads Management
The Challenge
As the founder of a growing startup, the client’s time and focus were stretched thin. They needed a paid ads manager who could deliver results without creating additional stress. Key priorities included speed, clarity, and expertise -qualities that often felt hard to find in one person.
With these concerns in mind, the founder sought out an ads expert who could hit the ground running and deliver measurable outcomes.
Why They Chose Me
UPFRONT chose to work with me based on a recommendation from a trusted Instagram follower. As the founder put it:
"I guess this is the definition of your reputation precedes you."
Their decision hinged on my proven track record and the confidence that I could manage their ads seamlessly while they focused on scaling their business.
The Process
From the start, I prioritised clear communication, fast execution, and demonstrating my expertise. This approach allowed the UPFRONT team to feel secure in the knowledge that their ads were being managed by someone who "was on it" - so much so that the founder described it as "gold for a business lead."
The Results
Our work together not only met expectations but exceeded them. Here are the standout results:
Over £11k in revenue direct from ads for their launch.
Cost per lead of £1 - growing their email list by over 1,000 subscribers in the run up to their launch
Zero downsides in terms of communication or collaboration.
In the client’s words:
"We achieved better results than expected, this made our ROI on Alice a no-brainer."
What Stood Out
The UPFRONT team was impressed by my ability to deliver exactly what was promised, a rarity in their experience with other professionals. As they noted:
"Alice surprised us in that she delivered exactly what was asked and could do exactly what she said she could. This shouldn't be rare, but often is."
The Impact
My involvement not only drove significant revenue growth but also provided the peace of mind the founder needed to focus on leading their business. They appreciated the seamless process, the speed of delivery, and the clarity of my communication—qualities that transformed what could have been a stress point into a high-impact partnership.
Client Recommendation
The founder of UPFRONT had this to say to anyone considering working with me:
"Our ROI for the whole deal with Alice was around 6000% with zero downside in terms of how easy it is to work with Alice. I would take this every day if I could."
They also added:
"Yes, I would recommend Alice to anyone needing this work. I’ll be telling them to get a move on as I’m sure availability will be limiting."
Conclusion
This partnership is a testament to the power of combining strategic ad management with seamless collaboration. By addressing UPFRONT’s core needs - speed, clarity, and expertise - I was able to deliver tangible results and earn their trust for future projects.
Case Study: Transforming a Program Launch into a £9,000 Success
Client: Betsy & Francis
Industry: Business Coaching
Service Provided: Meta Ads Management
The Challenge
The client approached me to support the launch of their new program. While they had an idea of what they wanted to achieve, the world of Meta ads felt overwhelming and technical. They needed someone who could not only execute an effective ad strategy but also explain the process in clear, relatable terms.
With a looming program launch, time was of the essence, and they needed a proactive partner who could navigate the complexities of their Meta ads account.
Why They Chose Me
From our very first call, the client felt confident in my ability to deliver. They described me as:
"Knowledgeable, friendly, and down to earth. Even more importantly, she spoke to me about ads in a way that I could understand!"
This mix of expertise and approachability gave them the assurance they needed to entrust me with their launch.
The Process
To set the client up for success, I:
Crafted a strategic ad campaign tailored to their program launch goals.
Kept them informed every step of the way, breaking down ad performance and strategy in an understandable and accessible way.
Proactively resolved technical issues with their Meta ads account to ensure a seamless lead-up to the launch.
My goal was not just to deliver results but to empower them with the knowledge to manage their ads confidently in the future.
The Results
The program launch exceeded all expectations, delivering remarkable results:
£9,000 in revenue generated from a £700 ad spend.
A smooth, stress-free launch experience with no technical hiccups.
The knowledge and tools needed to continue running ads effectively post-launch.
As the client shared:
"We had such a successful launch! Alice left us with the knowledge we needed to continue to run the ads without her (although if it was up to me, I would keep her in the business forever!)."
What Stood Out
Beyond the financial success of the campaign, the client valued the collaborative experience, highlighting my ability to communicate complex ad strategies clearly and my proactive approach to solving problems:
"Throughout our time together Alice would always keep us updated on the progress of the ads whilst explaining every step of the way. She was proactive and sorted problems out with our Meta ads account to ensure the lead-up was smooth and successful."
The Impact
This partnership not only drove an incredible return on ad spend but also left the client feeling confident and empowered to continue leveraging Meta ads in their business. They now have the tools and insights to maintain the momentum from their successful launch.
Client Recommendation
Here’s what the client had to say about their experience:
"If it was up to me, I would keep Alice in the business forever!"
Conclusion
This case study showcases how a strategic and collaborative approach to Meta ads can transform a program launch into a high-impact success.
Case Study: Doubling Email List Growth and Reenergising a Stagnant Funnel
Client: Anna Long-Stokes
Industry: Holistic Business Coach
Service Provided: Meta Ads Management and Funnel Strategy
The Challenge
The client came to me with the goal of growing their email list but soon realised there was a deeper need to revisit their overall business strategy. Their existing funnel felt stagnant, and their opt-in offer no longer resonated with their target audience. They needed a fresh perspective to reenergise their business and attract the right leads.
Why They Chose Me
The client was looking for more than just an ads manager—they wanted a partner who could take the time to understand their business and offer grounded, actionable insights. As they described:
"Alice was so grounded and really took the time to get to know me and who I was hoping to attract."
They trusted me to not only manage their ads but to provide strategic guidance to align their funnel with their goals.
The Process
We started by taking a step back and analysing the client’s target market, funnel, and value proposition. From there, I guided them to:
Create a new opt-in offer that resonated deeply with their audience.
Develop savvy, creative ad content designed to stand out and attract action-taking leads.
Implement a tailored Meta ads strategy to drive leads efficiently and effectively.
Throughout the process, I made sure the client felt supported and empowered, sharing insights and strategies so they could feel confident managing their ads post-campaign.
The Results
The collaboration delivered transformative results:
Email list doubled from 400 to 800 subscribers in just one month.
The new opt-in offer brought fresh energy to their business, attracting highly engaged leads.
A newfound clarity and confidence in their target market and funnel strategy.
The campaign was so successful that the client had to pause their ads to recalibrate:
"My email list growth exploded over the course of one month (literally doubled from 400 to 800 subscribers), and I had to put the brakes on my ads to energetically recalibrate with all the new eyes on my content."
What Stood Out
Beyond the impressive results, the client valued my personalized approach and creative thinking. They noted:
"Alice developed some savvy creatives that I would have never thought of on my own."
Additionally, they appreciated my ability to empower them with the skills and knowledge to manage their ads independently moving forward:
"Alice also left me with the basic knowledge and skills to monitor and manage my ads so I feel empowered to make some changes and play as I keep evolving and growing."
The Impact
The collaboration not only achieved the client’s initial goal of email list growth but also reinvigorated their business with fresh ideas, a stronger funnel, and a more aligned audience. The client now feels reenergized and ready to continue growing their offerings with confidence.
Client Recommendation
The client recommends my services wholeheartedly to anyone feeling hesitant about trying ads:
"If you’ve been scared of trying out ads and want a grounded partner to guide you through the journey, give Alice a shot. She has integrity and skill in an industry where there isn’t much in my opinion."
They also added:
"If you’re on the fence, don’t wait too long—Alice will be booked."
Conclusion
This case study highlights how a strategic, collaborative approach to Meta ads and funnel alignment can not only deliver significant growth but also spark new energy in a business.