A six-month Meta ads programme for business owners who are ready to grow beyond their existing audience and build a predictable system for leads, sales and launches.
GET IN
〰️
WE'RE RUNNING ADS
GET IN 〰️ WE'RE RUNNING ADS
Right now …
01
You’re posting consistently and refreshing your reach… but your sales posts aren’t being seen by enough new people to actually move the needle.
02
You’re finishing up with a client and feeling that quiet wave of panic - because there’s no warm audience waiting to step in next
03
You’re gearing up for another launch, but deep down you’re wondering if everyone who wanted this has already bought - and you haven’t brought in new people in between.
04
Your email list grows slowly, which means every future offer relies on the same small pool of people… over and over again.
05
If nothing changes, six months from now you’ll still be relying on hope, algorithms, and last-minute launches instead of a predictable system bringing new leads in daily.
06
Winging it in Ads Manager (or avoiding it altogether)
A little intro to FLOW
A Meta Ads programme for creative service providers who want to reach more people and grow their list with action-taking leads - so they can sell out their launches or book out their services on evergreen.
✨Building a warm audience while you work with clients or chill off-grid
✨Running low-cost ads
✨Confidently tweaking your funnel based on real data, not vibes
✨Launching to new, aligned people who’ve already taken action
Kind Words
-
Kelsey from Coming Up Roses
Working with Alice in FLOW was a dream. I used to find ads so intimidating, and I made the mistake of paying someone a lot of money and being locked into an expensive contract outsourcing in the past... with little to show for it. After that experience, I didn't want to do ads again. Until I found FLOW... you can really learn at your own pace, and Alice makes it so simple for you to run ads on your own. . Not only did I bring tons of aligned leads onto my mailing list, I converted 37 people into my low ticket offer, then another 4 in my funnel into my higher ticket program LYOW.
-
Geenay from Consortium
I really love working with Alice because she made what seemed like a really scary process, which is jumping into the world of meta, into something really simple and approachable. Nothing was ever too much. She was so helpful with any technical issues that I faced and any creative blocks that I had! I find growing on Instagram so much less scary now because I know I actually have a system that I can refer back to the moment I want to grow my following.
-
Bel from Soulve Studio
This has been the best investment for my business! My business was lurking in the shadows with 0 visibility and now that I’m getting in-front of the right people my revenue has skyrocketed… made over 30k in one month! Plus more leads are filling up my inbox! So glad I took the leap, the investment is so worth it!
-
Olivia from Olive St Studio
“I’ve like 10x my investment easily (both course and ad cost).”
FLOW was so good for my course launch! I really wanted to use ads and organic content to market Slayin this round and honestly was the best thing I’ve done! I’ve like 10x my investment easily (both course and ad cost). It was super easy to follow and set up and you start seeing results instantly!
-
Michelle from Hello Lemon Marketing
“I would 100% recommend this course to any business owner or fellow marketer.”
FLOW is THE one-stop shop that covers everything you need to know about Meta ads, starting from setting up your accounts to creating effective creatives and even retargeting campaigns. In a time where paid ads are becoming more of a significant part in marketing, I would 100% recommend this course to any business owner or fellow marketer.
-
Victoria - Manifestation Collective
After years of feeling overwhelmed and nervous about Facebook ads, FLOW broke it down in such a simple way I was able to create an ad within 24 hours and start analysis the data to see what was working and what wasn't it. It took the fear away, and enabled me to feel empowered and in control of growing my community in such a way. From a £2100 ad spend over 6 months, I've welcomed in sales totalling £15,000+ - all happening in the background as I work away on other tasks. What more could a business owner ask for?!
-
Cat - Web Designer
I have loved being in FLOW! Honestly I wanted to join FLOW for a while after working with Alice inside a different business a few years ago - I knew she was the perfect person to work with, I just wanted to wait for the right time. I wish I had jumped in sooner because ads have added so much to my business - introducing me to new people who are perfect work with. I also added nearly £12k of sales into my recent launch with people who came through ads - and that's without all of the optimising I would love to do with my campaigns! Alice is a goldmine of knowledge, support and wisdom and I couldn't have done it without her :)
Your 6-Month FLOW Journey
First 30 Days →
Foundations & FLOW
⚡️ Refine your messaging so cold audiences instantly understand why they need your offer.
⚡️ Create the buyer journey that turns strangers into warm leads and future buyers.
⚡️ Receive your personalised Custom Growth Map so you know exactly what to focus on first.
⚡️ Build and launch your first campaign with my support (campaign setup included btw 😏)
In your first 30 days, you'll have far more than a lead generation campaign. You'll have a clear strategy, a complete customer journey and the systems to consistently attract the right people into your world.
First 90 Days →
Optimise, Convert, Repeat
Ping! Another lead. Another enquiry. Another 50 engaged followers ✨
Now that the foundations are in place, we'll focus on turning more of that attention into revenue.
⚡️ Implement the Conversion Loop Method to continuously test, optimise and improve your results.
⚡️ Analyse your data so you know exactly what's working (and what isn't).
⚡️ Add more touchpoints to build trust and increase conversions.
⚡️ Layer additional strategies to turn more leads into buyers.
⚡️ Build demand for your next launch long before the doors open.
By the three-month mark, your campaigns won't just be running – they'll be working together as a complete system, consistently growing your audience, building demand and creating more opportunities for sales.
Months 3-6 →
Scale what’s working
Time to build momentum.
⚡️ Keep using the Conversion Loop Method to understand what's working and improve your results.
⚡️ Add retargeting campaigns to bring warm leads back into your world.
⚡️ Launch nurture campaigns that build trust, answer objections and keep you front of mind.
⚡️ Create a repeatable strategy you can return to every time you launch.
By this point, you'll have a complete system working in the background – attracting new people, building trust and creating more opportunities for sales every single day.
Whether you're launching live or selling evergreen, you'll know exactly what to do next.
Here's what you'll get access to in FLOW
Done for you ad campaign creation
I create your first campaign for you from scratch - I make sure your pixel is set up correctly, your events are tracking and all the settings are correct - so you just need to upload your creatives (with hook recommendations from me!)
Funnel clarity audit and your custom growth map
This is where I go through your lead magnets, content, offers and map out your funnel - giving you specific action steps via a Loom video so you don’t procrastinate over getting started or what offer to focus on.
Create your lead boosting funnel
Based on the feedback from your custom growth map, you'll watch specific trainings on how to build out and optimize your funnel.You’ll use my messaging tools, page and email templates and GPTs so the leads you attract in are primed to buy.
Your predictable growth plan
You'll use my campaign planning template to take the guesswork out of your ad spend. With budget planning and lead estimates built in, you'll know exactly how much to spend, when to run ads & for how long, and what results to expect - before you spend a penny.
Your library of resources
Each training is designed to support you as you implement (alongside my personal support) - access trainings for my unique methods including The Anchor Method, Sales Boosting Tactics, Clicks » Conversions Test
Scroll stopping lead ads
You'll know how to create scroll stopping images, reels, and carousels that attract exactly the right people into your world + bring in action-takers from your Ads. I personally provide hooks and angles for you to use, alongside my
Optimising your campaign - The Conversion Loop Method
Now your ads are running you’ll be monitoring your growth using my KPI tools - the custom GPT will tell you exactly what you need to change and optimise in your ads and email automations so you’re always, learning and improving as your leads flow in!
Strategic retargeting
Wanna put a spotlight on your offer and sell more? Run a retargeting campaign to get people buying, booking calls or applying to work with you.
Low lift Instagram growth ads
A low lift, low budget campaign to run to get people following you on Instagram. Tips on optimising your profile so more people engage, and a step by step on setting up your campaign and choosing creatives.
Along with 6 months of in-depth feedback, support and mentorship in the FLOW hotline channel…
✨ You’ll have a space to submit your ad creatives for feedback before they ever go live (no more second-guessing your copy or design). Whether it’s in the Circle channel or live on our monthly calls.
✨ Got questions about targeting, budgets, or why Ads Manager looks like it’s speaking another language? Drop them in and get clear answers.
✨ Tech being tech? I’ll help troubleshoot and point you in the right direction (so you don’t waste an afternoon pulling your hair out).
✨ Want strategy eyes on your funnel, messaging, or next launch plan? You’ll get personalised feedback so you can move forward with confidence.
✨ PLUS live calls and momentum sprints - Get live support from me on Zoom, I can take over your screen and show you exactly what you need to do, and chat through strategy and answer questions. We have regular challenges in the group to stop you procrastinating over your ads and funnels and get creating!
REAL FOUNDERS - REAL NUMBERSWhat FLOW students do with their ads.
No vanity metrics. Just outcomes from founders who run their own ads through the FLOW Method.
$30kIn one month, after lurking with 0 visibility for years.
Bel, Soulve Studio
37 Sales.
Low-ticket conversions + 4 high-ticket from the funnel.
Kelsey, Coming Up Roses
+1k List.
Mailing list growth in 8 weeks from one campaign.
Hannah Alderson
INVESTMENTJoin FLOW today
£2,500 or 6x payments of £416.67
Instant access to the course materials and 6 months of Meta Ads support, feedback, and mentorship including:
✨An ads manager in your pocket
✨ Personalised audit and custom growth map
✨Ad campaign set ups from me
✨Daily Circle community channel & Monthly Calls
✨Ad Tracking Planners & Templates
✨Pop Up Challenges & Bonus Trainings
Wanna go it alone?
FLOW self-paced includes access to ALL course materials, tools, and a 6 month roadmap to follow to start implementing what you learn (because we’re still all about the implementation!)
FLOW self paced is £950 or 6 payments of £158.33
Upgrade for support from me at any time!
MEET YOUR STRATEGISTHi, I'm Alice.
Part Swedish, part Finnish, part British. Fully obsessed with helping creative business owners grow without being glued to their phones 24/7. When I'm not in ads manager, you'll find me in the countryside with my dog Coco, watching a horror movie, or convincing someone that paid ads aren't as scary as they think.
I built the FLOW Method because too many founders go into launches with a posting-and-hoping strategy, when I know there's a system that works better.
FAQS
-
No! This is suitable for anyone at any level - whether you've used ads manager briefly, or used it a lot - you will get so much from the course.
-
I recommend starting with £20 a day for the first 2 weeks, from there you can see what your cost per lead is and then scale up or down from there! The Conversion Loop Method means you’re always optimising and learning - so no ad spend is wasted.
-
You don't need to be posting on Facebook every day, but you do need to have a Facebook business page, that you can cross post from Instagram to - or just have a pinned post linking to your Instagram. Your ads will run on both Facebook and Instagram, but most business owners are focused primarily on using Instagram to grow their business.
-
You need a lead magnet (valuable free offer) and series of email automations - the course gives you tips and advice on optimising these things before you start running your ads, and I do a deep dive into these things when you start (your custom growth map) so you’re not doing it alone!
-
Sometimes, it’s not about ads 'not working,' but rather about refining things: who you’re targeting, your messaging, or your offers. A big part of my approach is all about ongoing testing and data analysis, so we can adapt and make ads that actually fit your audience. The beauty of ads is that we get real-time feedback, meaning we know what’s working and what isn’t—and we can fix it, fast (The Conversion Loop Method bby!)
-
I’ll be in Circle Monday - Friday answering your questions / providing in depth feedback and strategy within 48 hours